Vanguard was founded on John Bogle’s radical idea to make investors the owners of the company. After all, what better way to prove you’re really looking out for the best interest of all of your stakeholders? We embraced that radical insight for Vanguard’s first-ever brand platform and communications campaign. A powerful message enabled us to make the most of the limited budget.

As part of a larger brand and platform refresh, Vanguard planned to launch a more robust outreach to the financial advisor community. Our solution was to create a complete turn-key program that allowed the FA to focus all of their attention on their client’s needs, instead of their own. How radical.

The FA B2B rebrand included a completely new visual identity and online presence. Our flexible and cohesive branding and visual design system spanned every FA touchpoint including tools, websites, email templates, newsletters, white papers, video content, and more. A key facet of the redesign was making all of the data much more user friendly and easily digestible.

For the B2C campaign and rebrand, we featured the investor as the hero of the campaign with simple art direction and headlines that didn’t pull any punches. The rebrand touched almost every aspect of the user journey. These are just a few of those pieces.