B2B Platform Rebrand
Genpact
Genpact is a professional services firm with over 70,000 employees in 30 countries. It specializes in guiding companies through digital transformation. As a leading provider of AI-powered analytics, they asked us to create an entire rebrand and B2B relaunch that transformed what was (then) a complex topic into a simple one.
Our solution was to reimagine the Genpact logo itself as a puzzle and to create puzzles that utilized viewers’ own instinctual problem-solving skills to help solve and make connections for themselves. We extended that concept into the broader B2B campaign.
The rebrand included dozens of other assets including print, OOH, digital, conference content, and more.
A redesigned web experience focused on surfacing products via case studies and videos. We created dozens of pieces of content for Genpact utilizing the new brand design and vision. That content was atomized across Genpact’s entire content ecosystem.
Clear brand guidelines and a central platform enabled the organization to create myriad pieces of content.
